Letting go of control, utilizing emerging/digital media in a troubled traditional market

What he said…

To wrap this up, I want to share this quote that keeps popping to mind from Mavericks at Work which is applicable and very relevant: “Our basic argument is as straightforward as it is urgent: when it comes to thriving in a hyper competitive marketplace, ‘playing it safe’ is no longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload–an economy in which everyone already has more than enough of whatever it is you’re selling–the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your industry should be going. You can’t do big things as a competitor if you’re content with doing things only a little better than the competition.” Are you playing it safe or letting go of control, standing for a truly distinctive set of ideas?