User-Created Content Dominates the Brand Message

Stumbled on this stat from 360i via Mashable.com today, fascinating. Here’s a snippet from Mashable and the link to read the entire post.

“…360i purports that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand. In fact, 77% of YouTube, Twitter and Facebook listings that appeared for brand searches were controlled by a party other than the marketer.“

Social Media in Search: User-Created Content Dominates the Brand Message [Stats]