Improving corporate website strategy

I’m still here… I’ve been busy launching the sparkling shiny new www.healthways.com. The site execution and strategy is a huge leap from “here’s some information about us, if you get bored here’s some large .pdf’s you can watch download” to “hi, we’re Healthways let’s chat.” A big adventure into information democratization for a traditional corporation. A digital expedition I’ll share more about later but right now I have some “tweedling” to do. In the meantime, go take a look and let me know your thoughts.