What is Social Media?

A colleague passed me this link, for those who’ve been wondering what social media is you’ll appreciate this two minute video. The video provides a nice text book definition and highlights 10 reasons today’s brands should not overlook its cultural potency. That makes me think of another point…

As it turns out there is actually a plethora of “social media experts,” fancifully worded agency social media pitches and no shortage of videos evangelizing the importance of social media to corporations. If I could submit one point it would be this: “Social media should be about making brands more accessible to users. Not using fancy words.” (source)